Posts Tagged ‘how to market your properties’

Using Video to Promote your Real Estate Business

I have been fooling around with doing videos for my real estate business for about 8 months now. The main reason I started doing this was because I heard the search engines LOVE videos. If you tag them correctly, they will produce a good bit of traffic for your business.

If you want them done for you, click the link below.

Then, I started embedding them into my real estate website where I advertise my houses. The response from my customers was great. Even though they were not of high quality, there is just something about seeing a video of a place that gets customers more interested. I guess we are just a very visual world. If a picture is worth a thousand words, I think video must be worth a million.

I’ll tell you what, it is pretty cool to get a video all ironed out and get it uploaded to YouTube or my website and then start watching the hits to the video.

However, all along I have thought to myself, this looks rather amateurish.
Well, even though it is amateur, it doesn’t matter as far as the search engines go. The search engines love video and I highly encourage you to look into creating your own videos. It’s fun and a great experience.

The first thing you need to do is make sure you write out a short story board of what you are going to talk about on the video.

If you don’t want to be pictured on the video, you can also create a video out of powerpoint presentation using a product like Camtasia or CamStudio to record what you are doing. Then, you can add audio in to the video, either music or you can do your own voiceover.

Make sure you have very good lighting. You will get the best results if you have natural light. Shooting a video outside produces very high quality picture, but the sound can be an issue if you have too much wind.

I use a “Flip” video camera. They are perfect in my opinion, but there are some others out there that are very good as well. I picked up an older model flip for about $60 at Wal-Mart one day.

I recommend keeping the video to about 30-60 seconds, just like a commercial would be on TV.

Then, make sure that you post your website link or your phone number inside the video so that anyone watching can get more information. This also helps keep people from stealing your video and using it for their own website promotion.

Well, earlier this week, I found out about a company that is doing videos for other companies to make them look very professional.

I use “Windows Movie Maker” on my Vista system to add the special affects, fade-in, fade-out, scrolling banners, etc.

Here is a video that I did on my own in about 30 minutes. It’s not perfect, but I used it to help promote a webinar a few weeks ago.

After I did it, I thought, hmmm, it would be nice if there was an affordable way to get a customized video made for me by someone that REALLY knows what they are doing. You know, someone that is doing this professionally.

Well, guess what, I found them by accident this week.
Go check them out and see the difference between my “Amateur hour” video and what they can do. It is extremely affordable and I think you will really like this if you are thinking about using video to promote your business.

I was talking with a friend of mine last night about this company and he couldn’t believe it. So, I figured, maybe everyone in my list would be interested in this too. Plus, if you are like me, you probably don’t have the time to sit down and figure out how to do videos like the professionals do. If you are a professional video producer, you don’t need this. Are you?

I sure as heck don’t have the time or manpower to make videos for all of you. :) This company does though, so I decided to do the next best thing. I teamed up with them and I’m going to help them fill up there slots for this video production.

Be aware, that IS a link that is tracked back to me. So, if you decide to purchase their videos, they will send me a commission check. I think they have a great thing going, but do your own investigation and you be the judge.

Leave your feedback below on what you think.
Also, if you have questions about doing your own videos, let me know. I will try to answer as many as I can.

Make it a great day.

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